Go the extra mile

My inspiration for this month’s article only came to me a few hours ago when I received an email from an ex-student of mine, Amanda van Mulligen. Amanda had got in touch to send me the link to an article she had written called A World of Inspiration and in which, she said, I featured. I clicked on the link and was faced not only a super piece of writing, but also an article that described how many connections and referrals I had given Amanda since we first met almost four years ago. It went on to describe how each of those contacts had become so much more, how they had enriched her life, inspired her, and even made her money. I was delighted. But my happiness was not so much for the fact that Amanda had written about me but that she had gone to the effort of letting me know. She had gone the extra mile.
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And as I thought about that for a moment I realised that these days, when competition is tough, we can all do with finding ways to go the extra mile. Here are my top ten ways:

1. When you write an article, try to add a box of resources and further reading to the end, so that the readers know where to go to find out more.
2. When you write a book, add a substantial and useful resources section, an appendix, a bibliography and see if you can also add the URLs of all the people, organisations and websites you mention too.
3. Forging a career as a paid writer can be tough, so make it easy for those who may commission you and have your portfolio available online.
4. Publisher like to commission new authors who are more than just writers, people with a presence, a following, a route to market. So start a blog, send a newsletter, build a portfolio of other published work, poetry, articles, reviews, so that you already have Googlability.
5. When I teach, I always give my students handouts and reading lists and in my Life Story classes I now edit all their homework for them, which I then offer to share with the entire class, so that all the students can learn from it. What added bonus can you give?
6. People buy from people they have already worked with, so why not offer your potential clients something for free so they get to see you in action
7. If you coach or mentor, as I do, see if you can give your clients as much extra as you can. I always connect mine to editors, suggest magazines they could write for and introduce them to the people they need to interview for their books or articles.
8. Look out for opportunities to connect other people at all times and then do so. A simple email is all it takes.
9. Develop a ‘paying it forward’ mindset. Remember, the adage: give and you will receive.
10. Say thank you. Thank people for referrals, for work you pass their way, connections, ideas. A simple thank you encourages those people to give again.

One other person has gone the extra mile for me this month and I would like to thank her here, partly because she deserve thanks, but mostly because I think you will benefit from knowing her too.