The win-win of branded books
It does not matter how good your book is if no one finds out about it. If no one knows about it no one will buy it. But isn’t the point of writing a book that lots of people read it? You wrote it to be read, right? If an author’s goal is not to sell enough copies to at least break even then maybe that author should question whether it is worth all that effort? It is with this in mind that I am impressed when one of our authors wants to publish a book fully aware of its potential to be used by other people and given away as a promotional tool.
This year at Summertime we have been delighted that two of our authors have been invited to supply branded versions of their books to clients. From the author’s point of view that’s great news because it means they don’t have to write a whole new book and from the client’s point of view it’s brilliant to be able to give away a book that is clearly branded with their logo but that they have not had to write, edit, design and publish. Better still, the cost of producing a branded version of an existing book is relatively low, which means we can afford to supply, say 300 or 500 copies for much less than it would cost to buy the original version.
It made sense to personalize the book as we feel it contains lots of practical information for our clients and their HR support. It is also a good way to support Elizabeth’s work and make them aware of what services she can offer. The book provides valuable information on the do’s and don’ts when you live abroad but it isn’t heavy and boring reading material like some of them are. Our expats have commented that they enjoyed reading the book.
Vriendelijke groeten, kind regards
Viv Hermans – President
Brilliant Relocation Center
As a giveaway, a book is a relatively low cost item, yet due to the information it contains can have a high perceived value. People tend to keep books when they are given them as a gift too, which keeps the company behind the branded version regularly in the mind of the recipient.
So, authors, if you are thinking of writing a book, stop for a moment to consider its potential as a promotional giveaway. It may be the best business decision you ever make.
I recently attended a book launch with an author whose book I was in the process of editing. As we chatted another writer – whose name I was aware of although we had never met – joined us. I knew through the grapevine that he too was writing a book. The author introduced us announcing,
“This is Jane, she’s editing my book and we’re working towards publication in a few months.”
“Wow, fantastic,” came the reply, “but why on earth do you need an editor when you’re such a good writer?”
It’s a question that often leaves me lost for words – a rare state of affairs. If you have to ask why a writer needs an editor then – in my book – you don’t fully appreciate the writing process, or the symbiotic relationship that develops between the two.
While it’s wonderful for an author to have a support group of other writers and readers who’ll give their opinions on your work – which is of huge value as you’re writing – you also need a professional to guide you through the process. A good editor will be your coach, manager, cheerleader and most valuable team player. They won’t be afraid to tell you where you’ve gone wrong, but more importantly will tell you how to put it right.
If you want to be published you should be talking to an editor before you start writing, or at the very least before you submit your manuscript to a publisher.
Writers often don’t appreciate there are different types of editing, or that editors may have a primary focus on only one:
Depending on what you’re writing, how good a writer you are, whether you’ve published before or you’re working on your first manuscript, you should work with an editor at some point before publication. If you read the Acknowledgements in any bestseller, you’ll realize that the most prolific writers in the world often have a whole team of editors behind them. There’s a good reason they do.
Next month I’ll be looking at the Top Ten things editors look out for when starting to edit text – sign up for the blog now to make sure you don’t miss it.
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