All publishers big and small expect authors to do more of their own marketing these days. This means developing a strong online presence with an appealing author site to draw in the crowds and regular engagement with potential readers through blogging and social networking. Here are ideas to get the message out.
List your book on the Expat Bookshop the only online bookshop dedicated to expat-related titles.
The Expat Bookshop offers:
Click here for more information.
Establish a strong online presence
To help you establish your online presence, check out author2author.
Join Amazon Author Central
Add your profile and claim your book. This increases your Amazon credibility as an author.
Join Goodreads as an author
Try to get as many good reviews as possible because reviews sell books and for book reviews, Amazon is king, particularly Amazon verified purchase reviews.
Tips from the Pros
Here’s some excellent marketing tips from Smith Publicity and BookBub, two of the best in the business:
Paying for Marketing
Try some Facebook and/or Amazon ads – they don’t have to cost much and can be effective at reaching the right audience if targeted properly.
Depending on your budget, there are a number of organisations out there who can help with your book publicity – from a couple of hundred pounds to a few thousand. Here’s a link to some at different price points:
Online Expat Resources
Many online sites are on the lookout for new and original content. You could drop them a line. They might be interested in reviewing the book, interviewing you and/or asking you to guest post for them. Here are some:
Also, check out the TCK Resources pages on the Expat Bookshop.
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