Authors need to get publicity and lots of it, every which way, all the time. So, when Andrea Martins of ExpatWomen.com asked if she could interview me about my new online program, called Definite Articles: how to write and sell winning articles based on your overseas experience I jumped at the chance. As the program only went on sale this week and isn’t quite even up on Amazon yet, this only goes to show that Andrea knows the value of being first.
She sent me a few questions by email and this is the result of the piece that appeared on her blog today.
Expat Women: Jo, last time we talked, you had just launched your Write Your Life Stories on-line program. How did your new online program, Definite Articles, come about?
Jo: Actually, I created this program first (in 2002) and ran it as a live one day workshop for many years. In about 2005, I turned the notes from the live workshop into an ebook and that became part of an eight lesson correspondence course. I have been running it ever since in that way. However, since 2005, I have adjusted, amended and honed the course, adding new stuff to such an extent that it became about twice as long as before. I added material about blogging, marketing yourself online, pitching and writing a book review too.
Expat Women: You say that your program is for people living abroad. Is the content only suitable for expats?
Jo: Definite Articles will work for anybody, sure. But my writing experience is mainly for the expat market, so this is the area I know best. The examples and markets mentioned target this niche too, so I believe the program is of particular interest to people living abroad.
Read the rest of the article here.
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