Laptop entrepreneur Nick Snelling says “Know your enemy”

One of the keys to success on the Internet lies in knowing your competition.  In this way, operating on the Internet is no different from conventional life and certainly to start a business on the Internet without knowing your competition is unthinkable – to any professional web marketer!

After all, you are unlikely to start a conventional business anywhere, selling any product or service, without first carefully checking out your competition.  If you fail to do this then your business may be doomed before you even open your doors to any customers or clients.

So, well before opening your shop selling furniture, for example, you would make sure that an established direct competitor was not close by – let alone one that could sell your type of products perhaps cheaper than you.  Or if you were a firm of provincial lawyers specialising in litigation then you would be brave to open alongside another well respected and long established company of litigation lawyers.

The Laptop Entepreneur is available in Print or  Kindle

Ideally, you would position your business within a niche where the competition was low or assailable.  For example, it may be an excellent idea to open your shop selling furniture beside a long established furniture shop – so long as you sold what they did not, maybe antique furniture.  Equally, it may be very sensible to have your firm of lawyers beside one already there, if you were to offer a different or complimentary service, maybe copyright law or patent law.

Either way, a key to the success of a new business would be to avoid entering a new marketplace as a dwarf facing giants.  Success may be possible but would undoubtedly involve a terrific, expensive and damaging battle which you may not be able to sustain (unlike your well established competitors).

The same is true for operating on the Internet and often the failure of web sites is due to them being placed into ‘battle’ as dwarfs fighting giants – with no realistic chance of success from the moment they are set up.

So, how do you know what your potential Internet competition is?  How do you find out how strong they are and how do you investigate them?

Well, surprisingly, this is easily done and is something that we show you in The Laptop Entrepreneur together with illustrating some excellent software packages such as Market Samurai that are user-friendly and specifically designed to help you – the non-techie.

Without doubt, knowing your competition and avoiding a head to head battle is essential for anyone involved in e-commerce.  In fact, once you know the strength (and weakness) of your competition you can do what all great generals do – and outflank your competition.  That is something that will bring you success on the Internet (just as it does in conventional life) and can be very rewarding!

Nick Snelling is the co-author of The Laptop Entepreneur available in Print or Kindle: the book that shows you how to earn a living on the Internet.

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Wendy Williams is interviewed by UK’s Telegraph

In this interview for the UK Telegraph‘s expat section, Canadian author Wendy Williams shares the thoughts behind writing The Globalisation of Love (Summertime, 2011), as well as the challenges and benefits of what’s come to be known as the ‘GloLo’ relationship.

Plus Williams reveals how she met her own GloLo partner (an Austrian)…

Read the full interview here.

For more info on the book, visit www.globalisationoflove.com.

 

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Expat writers wanted for city guides

Want to write a book and live overseas?

Then I have good news!

My friend, Barbara Bruehwiler produces expat city and country guides and is looking for authors…

She says:

We are looking for authors to write Expat-Living.info Guides for their host city or country. The authors we are looking for have to be expats in their host city; we need someone who knows the expat “scene” in her town..

Our authors need to be or have: fluent in English; interested in expat issues;  in the know of how expats live in her town and what challenges they face; a wide network; diverse interests; happy in her host city; a good sense of humour; be able to give practical advice; able to do research; and, of course, be diligent and reliable.

Authors follow a given format. They adapt it to the circumstances of their host city. Host cities must have a big expat community. Expat-Living.info Guides are published for cities and for a whole country. In South Africa, for instance, we will have a Guide to Johannesburg, one to Cape Town, and one to South Africa. The ones for one city drill down as deep as possible and give as much specific information as possible. The author who is the first in one country has the right to not only publish the Guide to her city, but also the one to the country.

Royalties are 14.70 USD per book, and the authors can earn another 44 USD per book for referrals.

Authors write a Reference Guide of about 200 pages (but can take over 4 chapters plus much more from the first Guide), plus collect interviews (questions are given) with 6 expats from different continents. They need to check and, if appropriate, update the Reference Guide every 3 months. And they answer clients’ questions: Clients can send questions via emails to the company who answers, if possible, and only sends the ones to the author that they can’t answer.

Becoming an Expat-Living.info author is ideal even for someone who has already published a book because it offers another platform to market the first book. But, because the format is given and we are able to offer support, this is also the kind of book that is easy to write for a beginner.

More information can be found on our website: www.expat-living.info . Authors please contact us on info@expat-living.info .
Good luck!

12 book launch tips, guestpost from expat author, Jane Horan

I am delighted to welcome back Jane Horan to share what she learned about book promotion since her book came out last October.

 

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Last year I wrote, “I Wish I’d Known That Earlier in My Career: the power of positive workplace politics” – In the process I learned valuable lessons about book marketing particularly the value and impact of social media. I wanted to share these tips and surprises with you – one in particular, for those who don’t tweet - start now! You will be amazed how 12 Tweets a day drives awareness, recognition, and book sales!

 

A few years ago, I founded The Horan Group, a consultancy focusing on cross-cultural leadership, uncovering bias, navigating politics and managing career transitions and re-entry. My clients include Fortune 500 companies, NGOs, and academic institutions ranging from financial institutions, entertainment, hi-tech, and consumer products. Now living in Singapore, I have lived, worked and studied across the Asia Pacific Region for two decades, and previously worked with Disney, CNBC and Kraft in talent, leadership and organisational development.

 

So you’re writing a book, now what… start marketing early!

 

1) Build a solid and strategic marketing communications plan covering all touch points; radio, blogs, micro-blogs, television, and news articles.

2) Blogs & Blogging: six months before your book is published, start writing a blog about your topic, find ways to connect this topic to relevant news articles, give tips and tools from the book (if your publisher agrees) to build momentum and followers. Or offer to be a guest blogger for others.

3) Twitter: three months before your book is published, start tweeting, providing tips, tools and insights on your topic. Scan news articles and blogs that link to your topic and tweet regularly.

4) Develop a blog & twitter workout: Discover best times for both and be consistent, blog once a week or every other week on the same day. Tweet 12 times a day and consider spreading your message by using “bufferap” for synchronized tweeting.

5) LinkedIn: Link your blog and twitter to LinkedIn, join LinkedIn groups post links to your blog or present questions to the community about a topic from your book.

6) Facebook; One month before your book is published, set up a facebook page for your book and don’t forget to direct others to this page.

7) Public Talks: Join the speakers circuit, speak at conferences, or give talks to professional groups – Chambers of Commerce, Professional Groups and communities

8) Expand your network across social media platforms, if you’re writing on Human Resource topics; find a way to link this topic to marketing, leadership, talent or customer service. Cross post interesting articles on your topic of interest.

9) Do your homework and practice your pitch! Practice, practice, practice to ensure you are ready for media events. Have your “30 second” story down and don’t fumble – be able to answer succinctly, what is the book about and why you wrote it?

10)Learn the etiquette of social media – it’s not always about you – share and add value by providing relevant, timely, insightful information on your book, of course.

11)Plan ahead and ask for testimonials on your book early! Think broadly and diversely on endorsements; consider business leaders, academics, experts, and NGO’s,

Once published:

 

12)Host a book launch event; invite the press, friends, family, clients, and colleagues to thank those that helped you along the way!

13)Set up your Amazon web page and link this page to your blog

Interview with the authors of “Expat Teens Talk”

Writer, poet, and publisher Jo Parfitt gets to know recently published Summertime authors, Dr Lisa Pittman and Diana Smit of Expat Teens Talk: Peers, Parents and Professionals offer support, advice and solutions in response to Expat Life challenges as shared by Expat Teens.

Tell me about your book. What is it about? Can you describe it in just a few sentences?

Expat Teens Talk is a book aimed to support Expat Teens with the real life challenges they are confronted by as a result of having a transient, International Life. Expat Teens worldwide were invited to write their stories, experiences, challenges, fears and issues as a result of their lifestyle and in response would receive (in our final publication) solutions, advice and support from responding groups of Expat Peers, Expat Parents and Expat Professionals. In a nutshell, it is a supportive ‘self help’ book for Expat Teens

Why did you write it?

We found, as professionals and as a parent of three Expat Teens (Diana being the parent), that we continued to hear stories of Expat Teens sharing the difficulties they were confronted by as a result of moving to another country, going to a new school, and adapting to new cultural and social norms, while missing what they left behind in the countries they just left behind. We discussed this as professionals and set out to arm ourselves with resources to support these teenagers; however, to our astonishment, nothing was available that was specifically targeted to the unique population. This was all the motivation we needed to do something about it, so, we took it upon ourselves as professionals working with Expat Teens to develop a much-needed resource. Lastly, we once heard another author say “If you cannot find the book you want or need to read then write it yourself”, which is exactly what we did.

What qualifies you to write this book?

Dr. Lisa Pittman is a psychologist and expert in counseling with years of experience of working with teenagers and their families in both monocultural and international settings. Diana Smit is an Educational Therapist and mother of three Expat Teenagers, who only know Expat Life (they have never lived in either of their two passport countries), and she is exposed to teenagers professionally and personally on a day-to-day basis.

Why do you think your book needed to be written? What will it do for other people? How will it help? Did you have any competition?

Our book needed to be written to fill the void of what was missing for Expat Teenagers. No one else, to date, has written anything specifically targeted to this group of people. Teenage years/adolescence/puberty is considered to be the most challenging time in everyone’s life as a result of all the internal, external, emotional, hormonal and physical growth and development. It is a transformational period in one’s life of growing and developing from a teenager to an adult and so many challenging things happen during this period. Add on top of adolescence and puberty an international move, which inevitably means being confronted by endless change, which can result in having some difficult and challenging experiences that Expat teenagers should not have to go through alone. This book aims to answer the questions Expat Teens, their parents and professionals working with Expat Teens (teachers, doctors, principals, counselors, university advisors) have, while empowering them with support, advice and solutions from the most important influences in any teens life: Peers, Parents and Professionals. To our knowledge we do not have any ‘competition’. To date, all current experts who are passionately working, writing, acknowledging and supporting Expatriates through different means have been extremely supportive of our project, and this is something that we are grateful for.

Who do you think will read your book? What made you think that there was a market for it? When did your book come out and what reaction have you had so far?

Our primary target audience is Expat Teens, of whom there are more than 2 million worldwide. Secondary audiences include Expat Parents, Professionals, and International corporations, as well as Embassy personnel – people who are largely responsible for sending Expats around the world. We realized how great the need was after conducting some market research with a group of 20 Expat Teens to whom we presented our idea in the very early stages. They understood what we were saying and saw our book as a platform on which Expat Teens could have a voice and be heard, but more importantly could receive the support and responses they needed. While our book has not yet come out, we anticipate that we will continue to receive a positive response.

It does not matter how good a book is, or how good your writing is if no one knows about it. What steps have you taken or do you plan to take to promote your book? Which methods do you think work best and can you give me any examples?

With the support and advice of our publisher, Jo Parfitt, we have been active in creating a blog (www.expatteenstalk.blogspot.com), where we have recently started inviting ‘guest bloggers’ to share their own stories, projects and points of view. You can also find us on Facebook and Twitter, both of which are social media accesses all Teenagers are ‘hardwired’ to use on a daily basis. We have also always been very active in visiting schools and talking to parent and student bodies about what we are doing and why. We have a lot of support from many International Schools worldwide with whom we worked to reach out to Expat Teens to invite them to share their stories, participate in our research and share our project. We have active plans to jump back on the International School stage to share our end product and promote Expat Teens Talk. We have a lot of supporters worldwide who are connected with International organizations, companies, relocation and moving companies and embassies – people who are committed to supporting us in promoting our book. We have been very successful, taking an active personal lead in networking which, again, indicates the interest and the need for our book.

What was your biggest challenge regarding the writing of your book? How have you overcome that?

Our biggest challenge has been and continues to be ‘time’. As parents  raising busy families and as professionals pursuing demanding careers, while dealing with our own challenges of Expat Life, the biggest being not having our families nearby to support with family needs and to donate some time, we always found having the time to devote to the research behind putting this altogether, as an international project, to be challenging. We overcame this challenge by working as a team. From day one, we found that we were very compatible in terms of our strengths, weaknesses and like-mindedness. We endlessly supported each other, while having the support of our respective families, from a distance, and that of good friends and fellow authors Ruth Van Reken and Tina Quick, who were great inspirational motivators.

Now you have written this book, what has writing it done for you, your family, your self-esteem or your business? If your book is only recently released, please comment on what you hope its publication will do for you.

We never set out to do this for our own personal interests. We found a need and took on the attitude that it was our professional responsibility to a certain degree to fill it. The writing of this book has always been about acknowledging, recognizing and addressing the challenging needs of Expat Teens as a result of experiencing so much diverse change in their lives and providing the support they need accordingly. Diana’s teenagers think it is pretty ‘cool’ that their mom has written a book for them, their peers, and others living similar lives worldwide. What we really hope is that teachers, professionals and parents will realize what the impacts are of having a transient life as a teenager. We fully acknowledge that living an International Life is full of endless opportunities to learn, explore and discover people, languages, countries, cultures, climates, and religions. It is a unique way of being exposed to different aspects of life and ways of living, but it can also be challenging, as moving around as a Teenager while going through adolescence and puberty can be a very lonely, insular, challenging experience. We want our book to be a tool that opens up dialogues and gets Expat Teens to share what they feel, while helping them learn how to deal with challenges and issues that so many others like them are also experiencing.

If you were to give advice to someone else who is thinking about writing a book, what would be your number one tip?

Be realistic about the planning, timing and investment of ‘self’. Be organized and work with timelines that outline realistic time-set goals. Make sure you have a good ‘support system’, as it will be challenging at times. But above all else: Do it! Go for it! The process will not always be easy, but the outcome – having achieved a goal – is a fantastic experience!

And finally, how can people buy your book, in what formats, and what does it cost? Please include any links if you have them.

Our book will be available via Amazon, directly through our publisher (with favorable discounts on bulk orders), and directly from us, Dr. Lisa Pittman and Diana Smit. Send us an email at byexpatteens.forexpatteens@yahoo.com.sg if you are unable to find a copy in your area and we will help out.

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“The Thinking Tank” author, Jae De Wylde, shares her favourite writing spot

On a chaise lounge in her bedroom! “It feels peaceful and safe and I can lose myself with my characters,” De Wylde explains in a brief blog interview with freelance writer and novelist Lynda Renham (Croissants and Jam and Wedding Cake to Turin).

Asked about how she goes about her writing, De Wylde replied: “I write a minimum of 1500 words a day, five days a week. I have no set time but it’s an imperative that I stick to my schedule – or my characters tap me on the shoulder and want to know what’s going on!”

Read the full interview here.

Read more about The Thinking Tank here.

The Thinking Tank (Summertime, 2011) is available from Amazon.

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Book trailer for Jack’s Scott’s “Perking the Pansies”

Don’t miss this trailer for Jack Scott’s Perking the Pansises: Jack and Liam move to Turkey (Summertime, 2011)! The trailer features some fantastic scenery, snippets of interviews with the author and a sneak peak into the life of Jack and his partner Liam…

For more information on the book and its author, see www.jackscott.info. Jack’s highly popular blog can be found at www.perkingthepansies.com.

 

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“Turning Points” co-author Jo Dodds believes anthologies are a great first step to getting published

I relished the opportunity to be part of the Turning Pointsbook (Summertime, 2011) as I have been intending writing a book for a couple of years and I thought this was an easier way of getting published the first time! It’s daunting to think not only about writing a book but also about the logistics of getting it designed and published. Whilst it’s a lot easier to go through that process nowadays, it’s still quite a challenge for a first-timer! And Jo Parfitt [publisher] and Kate Cobb [editor] made it very easy for us all. Here’s hoping that when I do the whole thing myself it will work just as smoothly.

There is much talked and written about at the moment about the importance of being a published author in positioning you as an expert in your niche. And, of course, being an author of an Amazon bestseller is even better! I speak as part of my business development and the book is a great addition to that too. I have already sold at the back of the room following a talk that I did recently.

When we launched the book, we used social media to get publicity for the launch and that was a great way to get interest and conversation going with people. Clearly it helped that the book was in the inspirational genre with some amazing stories. Given how international the authorship is, it’s just as well that social media was there to enable us all to connect and co-promote the book for launch and beyond.

Jo Dodds is a social media specialist, networker and speaker.

www.jododds.com

www.onlinemarketingforsmallbusiness.com

 

 

 

Summertime author shares her lessons learned…

Now that the marketing for @Home in Dubai is well underway, I can take a short breather and reflect on the past year, from writing to launch, of my very first book.  A year seems like a long time but in the publishing world, it’s but a blink of an eye. I was fortunate to have a publisher who believed in the project and wanted to get it out as quickly as I did. It was a wonderful Christmas present.

Of course, being a first-timer, the learning curve was steep but I put my mental hiking boots on, grabbed a pickaxe and happily dug in.

Here are a few of the biggest lessons I learned along writing road:

Lesson #1

Get a really solid outline done first, then a list of chapter topics, followed by a full-on brain dump to get all the ideas that have been floating around your head down on paper (or on your computer). Then, you’ll be able to sit back and have a look at whether or not you’re really ready.

Lesson #2

Look at your schedule to see if there’s any time in the run of a day or even once a week that you can ferociously protect as writing time. Otherwise, it’s not going to happen.

Lesson #3

Get a copy of the publisher’s style guide before you start to write.  There will be nuances that are different than what you’re used to and if you’re aware of them upfront, it will save time on the back end. I was used to writing to AP (Associated Press) and CP (Canadian Press) style, which are journalist style guides.  There are a huge number of differences between writing as a reporter and writing as an author.

Lesson #4

Still on the issue of style guidelines, I also learned that I kept leaning towards writing in American English (I lived in Florida for 14 years) and the style guide dictated British English (which I had grown up with in Canada but had moved away from over the ensuing years). My ‘Z’s and ‘S’s collided and, even though I’ve always favoured the ‘ou’ way, I kept forgetting that darn u’.

Lesson #5

What this experience has shown me is that I like the process of writing a book (and I am getting into the groove of my publisher’s style guide… she’s been very patient) and I have the discipline to stick to a demanding writing schedule to get it done.

Okay… no time to rest on my laurels!  There’s still a lot to do and learn.  I keep reminding myself that no matter how old you are or how much experience you gather, you never stop learning.  So, on to the next lesson.

Anne O’Connell is the author of @home in Dubai: Getting connected online and on the ground (Summertime, 2011).

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The Laptop Entrepreneur, what comes first: web design or optimisation?

Some years ago, I wanted to put up a website to sell property.  Like most people, I knew little about how the Internet works and went to a web design company recommended to me by a friend, who had a reasonably good looking website.

Over the course of a week or so, I had several meetings with one of the ‘techies’ at the web design company as the design of the website was fleshed out, with decisions needed on the overall colour and design, the separate pages and the operational system for loading the content. I agonised about the appearance (as everyone does!), constantly changed the text to make it more concise and spent considerable time choosing the right images for the home page.

Within a couple of weeks the site started to look quite good and I began populating the site with content, a laborious job but one that felt quite satisfying at the time. After all, I now had a website up and running, one that looked good and that would soon start bringing me leads.

However, a few months after my website had been set up, I was still waiting for leads to appear.

In fact, there was a positive dearth of enquiries and I found that the only ‘action’ on my site came from when I directed potential clients to it – either by e-mail, telephone or one of my business cards.

As to attracting clients – well, nothing happened.

The Laptop Entepreneur is available in Print or as a book on Kindle

Over the course of the following year, I continued to wait for leads to come from my site, on the basis that I had been told that it took ‘time’ for a site to ‘get noticed’.

But my site was as useless at the end of the year for producing potential clients as it had been at the beginning.

Perhaps you have experienced the same thing?

The galling thing was that my site looked good enough to tempt potential buyers and I had honed the text and images down several times in an effort to make it more compelling. But nothing I did seemed to make the slightest difference.

And then I met a web marketing expert who was massively successful in an unmentionable (but very competitive) Internet sector. I showed him my site – and he laughed!

“It looks okay,” he said, unimpressed, “but you have no search engine optimisation (SEO) at all. In fact, you have about as much chance of being found on Internet searches as I have of doing a pas de deux with the next British Prima Donna.”

I was devastated (my friend is a rotund 14 stone and no dancer).  To put it mildly.

“You have virtually no metadata, “my friend continued, “your search terms, such they exist, are useless, your images are not tagged, your site is inert, your domain meaningless, you have no niche and you are trying to take on competitors that you could not come close to touching, if you spent a fortune on excellent optimisation.”

Indeed.

My site was totally useless.

As my friend said: “Your site has been designed by website designers who clearly have no idea about how to make a website work.  It’s a common problem because many web designers are clueless when it comes to SEO and how to make a website effective. They can make a site look pretty – but that’s not what brings enquiries. Excellent optimisation does that and optimisation research should be done well before you even think of buying a domain name, let alone setting up a site.”

Well, my friend was right, as I quickly learnt.

So, if you want a website to work for you then make sure that right from the start everything about the site is led first by SEO and then by a web designer’s visual creativity. Get that wrong and you will end up with a site like mine (and many other businesses) which is effectively useless.

And my useless site – what became of it?

Well, you know, I have kept it alive, as a working example of how not to do things (whilst replacing it with another site that does work!).  Looking at it still makes me angry (unfulfilled expectations etc!) and this concentrates my mind – when I am thinking about how best to make a new site work…

Nick Snelling is the co-author of The Laptop Entepreneur available in Print or Kindle: the book that shows you how to earn a living on the Internet.

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