When PR consultant and author Anne O’Connell’s @home in Dubai was released in mid-December, she began what’s known as a her virtual book tour or ”blog tour”. In this radio interview with publisher Jo Parfitt, Anne shares tips on creating the right marketing strategy for your book.
Listen to the full interview here.
"@Home in Dubai" author, Anne O’Connell, has been an expat since 1993 when she and her husband escaped the cold of Toronto, Canada and moved to Fort Lauderdale, Florida. They enjoyed the sun and sand for 14 years, while she worked in the PR field, and then decided it was time for a new adventure. Heading for even more sun and sand, they moved to Dubai in late 2007. After getting settled, O’Connell started a freelance copy writing business specializing in marketing, corporate communications, public relations, social media and website content. Along with being a writer and editor for the @Home in series, O’Connell is also a contributing writer for Suite101 and has been recognized twice with an Editor’s Choice Award on the Fiction Writers’ Platform. From Spanish emersion in Guatemala to swimming with the elephants in Koh Chang, Thailand, O’Connell’s adventurous spirit has taken her all over the world. She has visited 25 countries with many more to explore. Moving to Dubai gave her the opportunity to see a whole new part of the world, to experience new cultures and allow her to focus on her true passion – writing. O’Connell grew up in Halifax, Nova Scotia and has a bachelor of public relations from Mount St. Vincent University.
